Automatic content recognition is the movement from legacy applications, such as broadcast monitoring and theft prevention, full-force into enabling interactive and synchronised advertising across a wide variety of platforms. The rush around third-party consumer-facing ACR-enabled applications has significantly dissipated with a turn to broadcaster-centric social and interactive content applications.
Europe Automatic Content Recognition Market Segments Size & Growth:
Europe Automatic Content Recognition Market size is projected to reach approximately $XX billion by the end of 2024 with a CAGR of close to 28.27% from $XX billion in 2017 during the forecast timeline 2018-2024. Key parameters promoting the market growth include increased integration of ACR in smart TVs and second screen devices such as smartphones and wearables, increasing deployment of ACR technologies by media companies for applications such as broadcast monitoring and audience measurement, revenue generated benefits of interactivity, personalization, and socialization imparted by the ACR technology to the television environment, an urgent need among the companies to understand the consumer behavior and growing Number of hosted ACR solution providers. However, the requirement of additional bandwidth and large server infrastructure for applying ACR, and privacy and security constraints
Europe Automatic Content Recognition Market Segments Share:
Europe Automatic Content Recognition Market is categorised into a type which comprises of solution, and services. Among them, Services segment is projected to hold the largest share as these services are necessary for the successful implementation of ACR platforms and technologies. By Technology, the market is segmented into acoustic and digital video fingerprinting, digital audio, video, and image watermarking, optical character recognition, and speech recognition. Among them, Acoustic & Digital Video Fingerprinting is projected to be the fastest-growing technology, as it is less complicated to deploy, highly secure, and doesn’t alter the properties of media content. Majority of the companies involved in ACR market work on fingerprinting technology for identifying any type of media content from the vast web databases. By End User, the market is segmented into media and entertainment, consumer electronics, e-commerce, education, automotive, IT and telecommunication, healthcare, defence and public Safety, Avionics, and Others. By Geography, Germany is projected to dominate the market with the largest share due to technological advancement and developed media & entertainment industry in the region.
Europe Automatic Content Recognition Market Trends:
Europe Automatic Content Recognition Market Research Report:
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