CHAPTER 1 INTRODUCTION
1.1. Market Definition
1.2. Executive Summary
1.3. The Scope of the Study
CHAPTER 2 RESEARCH METHODOLOGY
2.1. Secondary Research
2.2. Primary Research
2.3. Analytic Tools and Model
2.4. Economic Indicator
2.4.1 Base Year, Base Currency, Forecasting Period
2.5. Expert Validation
2.6. Study Timeline
CHAPTER 3 MARKET ANALYSIS
3.1. Industry Value Chain Analysis
3.2. Porter's Five Force Analysis
3.2.1. Bargaining Power of Buyers
3.2.2. Bargaining Power of Suppliers
3.2.3. Threats of Substitutes
3.2.4. Threats of New Entrants
3.2.5. Degree of Competition
3.3. PESTLE Analysis
3.3.1. Political
3.3.2. Economical
3.3.3. Social
3.3.4. Technological
3.3.5. Legal
3.3.6. Environmental
3.4. SWOT Analysis
3.4.1. Strengths
3.4.2. Weakness
3.4.3. Opportunities
3.4.4. Threats
3.5. Y-O-Y Analysis
CHAPTER 4 MARKET DYNAMICS
4.1. Market Drivers
4.1.1. Increasing penetration of smartphone and applications
4.1.2. Promotion of digital transformation strategies
4.1.3. Accelerating usage of mobile apps for advertising
4.2. Market Restraints & Challenges
4.2.1. Increasing open source alternatives
4.2.2. Poor amount of non-uniformity of data
4.2.3. Users scepticism on data security
4.2.4. Lack of skilled professionals & expertise
4.2.5. Concerns regarding data security of mobile apps
4.3. Market Opportunities
4.3.1. Focus on higher RoI
4.3.2. Rising efforts on enhancing the customer experience
CHAPTER 5 GLOBAL APP ANALYTICS MARKET – BY COMPONENT
5.1. Software
5.2. Services
CHAPTER 6 GLOBAL APP ANALYTICS MARKET – BY DEPLOYMENT MODE
6.1. Cloud
6.2. On-Premises
CHAPTER 7 GLOBAL APP ANALYTICS MARKET – BY TYPE
7.1. Mobile Analytics
7.2. Web Analytics
CHAPTER 8 GLOBAL APP ANALYTICS MARKET – BY APPLICATION
8.1. Revenue Analytics
8.2. App Performance Analytics and Operations
8.2.1. API Latency and Response Time
8.2.2. Crash Analytics
8.2.3. Cross Platform Analysis
8.3. User Analytics
8.3.1. In-Behavioral Analytics
8.3.2. Touch Heatmaps
8.4. Ad Monitoring and Marketing Analytics
8.4.1. Campaign Analytics
8.4.2. Ad Attribution Analysis
8.4.3. Conversion Funnel Analysis
CHAPTER 9 GLOBAL APP ANALYTICS MARKET – BY END USERS
9.1. Banking, Financial Services, Insurance (BFSI)
9.2. Logistics
9.3. Travel
9.4. Transportation
9.5. Hospitality
9.6. Media and Entertainment
9.7. Retail
9.8. Telecom and IT
9.9. Others
CHAPTER 10 GLOBAL APP ANALYTICS MARKET - BY GEOGRAPHY
10.1. Introduction
10.2. North America
10.2.1. U.S.
10.2.2. Canada
10.2.3. Mexico
10.2.4. Costa Rica
10.3. South America
10.3.1. Brazil
10.3.2. Argentina
10.3.3. Chile
10.3.4. Columbia
10.3.5. Others
10.4. Europe
10.4.1. U.K.
10.4.2. Germany
10.4.3. France
10.4.4. Italy
10.4.5. Spain
10.4.6. Russia
10.4.7. Netherlands
10.4.8. Switzerland
10.4.9. Poland
10.4.10. Others
10.5. APAC
10.5.1. China
10.5.2. Japan
10.5.3. India
10.5.4. South Korea
10.5.5. Australia & New Zealand
10.5.6. Malaysia
10.5.7. Singapore
10.5.8. Others
10.6. Middle East & Africa
10.6.1. UAE
10.6.2. Saudi Arabia
10.6.3. Iran
10.6.4. Iraq
10.6.5. Qatar
10.6.6. South Africa
10.6.7. Algeria
10.6.8. Morocco
10.6.9. Nigeria
10.6.10. Egypt
10.6.11. Others
CHAPTER 11 GLOBAL APP ANALYTICS MARKET - COMPANY PROFILES
11.1. Google LLC
11.2. Yahoo
11.3. Amazon, Inc.
11.4. Adobe Systems Inc.
11.5. IBM Corporation
11.6. Countly
11.7. Swrve Inc.
11.8. Appsee (Shift6 Ltd.)
11.9. Char Software, Inc.
11.10. AppsFlyer
11.11. AppDynamics, Inc.
11.12. App Annie
11.13. Tune, Inc.
11.14. Taplytics, Inc.
11.15. Moengage
CHAPTER 12 GLOBAL APP ANALYTICS MARKET - COMPETITIVE LANDSCAPE
12.1. Market Share Analysis
12.2. Strategies adopted by top companies
12.3. Mergers, Acquisitions, Collaborations & Agreements
CHAPTER 13 MARKET INSIGHTS
13.1. Industry Experts Insights
13.2. Analysts Opinions
13.3. Investment Opportunities
CHAPTER 14 APPENDIX
14.1. List of Tables
14.2. List of Figures
