Beacon is a cheap wireless device that sends out radio signals to near phones and tablets, having a small amount of data. Mobile apps on well-suited devices can take note of the signals from beacons in proximity range and then activate like sending advertising notification, video, coupon, URL form, and some others through the app. The global beacon market value $629.6 Million in 2018 and it is witnessing to reach up to $14,894.6 Million by 2025 with a CAGR of 62% during the forecast period 2019-2025. Increasing investments in proximity marketing and emerging enhanced features of beacons are the major factors for the increasing growth of the global beacon market. However, increasing concerns regarding privacy and security are hampering the growth of the global beacon market. Growth in organised retailing and increasing demand for global beacon market are providing a huge number of opportunities in a coming couple of decades.
Research Study Objectives:
- Define, estimate, and forecast the global beacon market statistics by type, technology, end-user, and regions concerning the individual growth drivers, market trends and their contribution toward the global beacon market growth
- Provides comprehensive information regarding the key factors influencing the market growth (Drivers, Restraints & Challenges, and Opportunities)
- Estimate & forecast the market size of all the segments concerning geographies including North America, Europe, Asia Pacific (APAC), South America and the Middle East and Africa (MEA).
- Recent competitive developments including M&A (Mergers and Acquisitions), Partnerships, and Product Innovations are provided in the Global Beacon Market Analysis report.
- Analysis and conclusions on the future global beacon market outlook.
Top-down and bottom-up approaches are used to validate the global beacon market size and are used to estimate the size of other dependent
submarkets. Key players in the market are identified through various secondary sources; databases including Bloomberg Businessweek, Hoovers, Factiva, journals and associations and the market revenues are estimated and are thoroughly validated through primary and secondary research. Secondary research involves the study of annual and financial reports of top players in the market, whereas primary research includes extensive interviews with the KoL’s such as CEOs, directors, board members, VP’s, sales managers, engineers, marketing executives, technicians, account managers, investors, strategic decision makers and others. The Global Beacon market shares and breakdowns are determined using secondary sources and are verified by the primary sources. All possible parameters/factors that are affecting the Global Beacon market demand are covered in the research study are verified through primary research, analysed and interpreted to get the final qualitative and quantitative data. This data is collected and added with detailed analysis from Envision Inteligence and presented in this report.
The scope of the Report
The Global Beacon market segmentation is as follows:
By Type
- iBeacon
- Eddystone
- AltBeacon
- Paypal
- GeoReacon
- Samsung proximity
- Others
By Technology
- BLE (Bluetooth)
- Wi-Fi
- Ultrasound
- Combined Technology
By End-user
- Retail
- Travel, tourism & hospitality
- Healthcare
- Banking, Finance, service and Insurance
- Advertising
- Manufacturing
- Transportation and logistics
- Others
Geographical Analysis:
Global beacon market is segmented by geography into North America, South America, Europe, APAC and Middle East & Africa. U.S., Canada, Mexico and Costa Rica are analysed under North American region which is usually turning as the hotspot in the market. The South American region is further segregated into Brazil, Argentina, Chile, Columbia and some other emerging economies. In Europe, the market is extensively examined by covering U.K., Germany, France, Italy, Spain, Netherlands, Poland, Switzerland, and some other promising economies. APAC is further categorised by countries into China, India, Japan, South Korea, Australia & New Zealand, Malaysia,
Singapore and many other emerging nations. In the Middle East & African region, Saudi Arabia, UAE, Iran, Iraq, Qatar, South Africa, Algeria, Morocco, Nigeria and so on countries are evaluated to understand the market growth lucidly.
Customization Options:
With the given research report, Envision Inteligence offers customisations as per the client’s specific requirements. The following customisation options offered for the Global Beacon Market include:
- Scope Revision
- Geographic Analysis
- Company Profiles
- Historical Data & Forecasting
- Key Contact Persons in companies
Global Beacon Market Research Report Includes:
- An executive summary condensing the whole report such that essential authority can rapidly twist up doubtlessly acquainted with brief overview and conclusion.
- To have a complete market analysis through industry value chain analysis, Porter’s Five Force Model, PESTLE, SWOTanalysis, and Y-o-Y analysis.
- Regional and global diversity is analysed with the major countries and the unions. Scrutinizing the revenue generation on Year-On-Year
- Identifying DROC in the current market and their impact on altering market dynamics.
- Competitive landscape analysis to identify the merger and acquisition which will have a comparative financial study with significant competitors.
- Expertise investment opportunities by an analyst to the individual and organisation to have a better foothold in the market.
- Identify the latest developments, market shares and strategies that are employed by the significant Global Beacon market players, such as
- Apple, Inc.
- Accent Advanced Systems, SLU
- BlueCats Australia Pty Ltd.
- Dell Technologies Inc.
- Estimote, Inc.
Along with these companies, many other companies are considered in the report while analysing the global beacon competitive strategies and environment. These companies held substantial share-owning to the nature of the industry whereas, the rest of the market shares are marginal chunks to regional and local level manufacturers. Other players also have considerable presence owing to its robust brand image, geographical reach and stable customer base.
