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Beer is generally prepared with four essential ingredients such as malted cereal grains, hops, water, yeast, and undergoes the method of fermentation over a certain amount of time. Additionally, flavoured ingredients, such as herbs and fruits, are also used in beer. There are various kinds of beers available within the market among that, Ale and lager are the two most commercially consumed beers. The significant difference between the lager and Ale is the temperature level when they are fermented. The Ale is brewed at extreme temperature (60°-80°F), whereas, lagers are brewed at a lower temperature (45°-60°F).
Global Beer Market Size & Growth:
The Global Beer Market was valued at $522 billion in 2017 and is projected to reach $760 billion by 2025, growing at a CAGR of 6.3% in global forecast period 2019 to 2025.
Drivers that influencing beer market growth is a rise in disposable income and changing consumer preferences and also Increase in female drinkers in youth. Increase in many significant breweries also one of the significant drivers enhances the market growth.
On the flip side, high Price of gluten-free beer and huge taxes, high excise duties on imported and as well as on local beer are the restraints that hamper the growth of the beer market.
Developing of naturally sweetened, healthier alcoholic drinks and growing number of craft beer enthusiasts are the opportunities that enhance the growth of the market in future.
Global Beer Market Share:
The significant factors that strive the growth of the market include the consumption of lager type compared to other types of beers. Also, the majority of the companies dealing in the beer market prefer manufacturing lager as it offers high returns on investment.
Local brand brewers are gradually recognising the popularity and profit of international brands and are switching to international beer varieties.
Super-premium beers also witness rapid growth in the business and are anticipated to exhibit the highest
The global beer market is segregated into type, packaging, production, and region. Based on the type, the market is divided into lager, ale, stout & porter, malt, and others. Manufacturing companies prefer lager as it offers high returns on investment. According to type, it is classified into popular-priced, premium, and super premium. Consumers afford premium brands as they maintain opting to experiment with locally produced premium brands.
Based on packaging, it is divided into the glass, Pet bottle, metal can, and others. Most preferable is glass. As glass is traditional material from which beer bottles have always been made. Glass is hygienic, aesthetically pleasant, natural.
Based on production, global beer market segmentation includes macro-brewery, micro-brewery, craft brewery, and others. By region, the market is analysed across North America, Europe, Asia-Pacific, and LAMEA. According to the global beer market analysis the change in lifestyles and consumption habits of youth generation towards beer consumption owing to rise in beer market growth during the forecast period 2019-2025.
By geography, Asia-Pacific is the largest and fastest growing market due to having a wide range of beers available in the market with each one having its characteristic taste and flavour. These include lagers, stouts & porters, ales, and seasonal specialities. The market has witnessed a significant growth rate in forecast period due to increase in demand from countries, such as India and China. A considerable increase in the consumption of beer has been observed in India due to growth in beer preferring by youth population. Changes in lifestyles and consumer preferences considerably boost the adoption of beer in Asia-Pacific. Furthermore, a significant rise in the number of working-class individuals and an increase in the disposable incomes of the people in this region have favoured the adoption of premium and high-quality beers. However, heavy taxation, increase in health consciousness,
Major players operating the Beer market include Anheuser-Busch InBev, Beijing Yanjing Brewery, The Boston Beer Company, Inc., Carlsberg Group, Dogfish Head Craft Brewery, Diageo PLC, Heineken N.V., Sierra Nevada Brewing Co., Squatters Pub, and United Breweries Group.
Global Beer Market Trends:
Global Beer Market Research Report:
Along with these companies, there were many other companies considered/ cited in the report while analysing the beer market. These companies hold substantial share-owning to the nature of the industry whereas the rest of the market shares are marginal chunks to regional and local level manufacturers. Other players have considerable presence owing to its robust brand image, geographical reach and stable customer base.
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