Global Breakfast Cereals Market – Size, Outlook, Trends and Forecast (2024 – 2032)

Cereals or Breakfast cereals are the products which are made up of cereal grains that are often taken as the first meal of the day. Breakfast cereals are for various varieties such as oat-based, high-fibre cereals, a combination of milk, yoghurt or fruits which are rich in vitamins to maintain a healthy diet. Wrapped breakfast cereals have been seeing immense popularity in developing countries, as customers are increasingly choosing packaged, healthier food choices over old-style, and normal food for breakfast. Owed to lower calorific value and higher nutritional content, these cereals are deliberated to be a perfect breakfast route worldwide.

Global Breakfast Cereals Market Segments Size & Growth:

Global breakfast cereals market is accounted for $47.18 billion in 2017 and expected to grow at a CAGR of 4.6% to reach $60.12 billion by 2024 during the forecast period 2018-2024. Major factors that are driving the cereals market share is because of the growth increasing demand for hot cereals breakfast, rise in taste preferences of the customers, due to busy lifestyles consumers are avoiding old sit-down breakfast and going for instant breakfast items, demand in Asia-Pacific breakfast cereals market, emerging number of brands in the market. Moreover, less raw material supply and availability of alternative products thwart the growth of the global breakfast cereals market.

Global Breakfast Cereals Market Segments Share:

Global Breakfast Cereals market is characterised into by type which consists of hot cereals and ready-to-eat cereals. RTE has the largest market especially in developing nations because of the minimal preparation time, increase demand for packaged cereals. By ingredient type, it is classified by wheat, corn, barley, rice and some others. Ready to eat food product are cooked hamburger patty, glazed doughnut, lettuce, all salad bar items. Wheat holds the largest breakfast cereal market share due to the presence of iron, magnesium, selenium it depends on soil content, calcium, and vitamin E, high in potassium content, low fat and high carbohydrates. Wheat breakfast cereals have some products which include cakes, biscuits, cereal bars, snack food, pastries, sauces, cracker and some others. The convenience store has a substantial growth due to increase in working women and rises in preference for convenience foods because of urbanisation everyday products like snack food, frozen cereals, sweet corns and others can be easily available in this small retail stores. A convenience store is a minor trader that stocks a range of ordinary products like snacks, grocery items, frozen foods, tobacco products, newspapers, and some others.

By Geography, U.S. is dictating the growth of the Global Breakfast Cereals market leading the growth in North America in cereal market share which is mainly attributed to the high usage of ready-to-eat breakfast cereals. Furthermore, Asia-Pacific is witnessing the positive growth during the forecast period, due to changing lifestyles and demand for health instantaneous foods. On the other hand, Asian countries such as China, India, Japan, and some others especially because of the high population the growth of the cereal industry are seen. Mainly China has the high growth opportunities for breakfast cereals owing to the rise in working women.

Global Breakfast Cereals Market Segments Trends:

• In January 2018, PepsiCo’s Frito-Lay has launched a new flavour to Doritos Blaze to have a spicy crunchy snack, especially for heat-seeking consumers.
• In February 2018, Kellogg’s has introduced a novel snacking product with two new Duoz varieties “Cheez-It Duoz” that creates real cheese flavour and texture.
• In April 2017, Abbott Nutrition has launched two new science-based drinks “Ensure Surgery Immunonutrition Shake” and “Ensure Pre-Surgery Clear Nutrition Drink “for a speedy recovery from the surgeries.
• In December 2017, Kellogg’s has launched a new cereal made up of probiotics “Special K Nourish” to have rich iron and vitamins food as breakfast.
• In September 2016, Attune Foods, LLC has introduced unique flavours for granola, cereals, and snacks in Natural products Expo East trade show.

 Global Breakfast Cereals Research Report:

An executive summary condensing the whole report such that essential authority can rapidly twist up doubtlessly acquainted with brief overview and conclusion.

To have complete market analysis, industry value chain analysis, Porter’s Five Force Analysis, PESTLE, SWOT analysis, and Y-o-Y analysis were carried to understand the market more comprehensively.

Regional and global diversity is analysed with the major countries and the unions. Scrutinizing the revenue generation on Year-On-Year

Identifying DROC in the current market and their impact in altering the market dynamics.

Competitive landscape analysis to identify the mergers and acquisitions which will have a comparative financial analysis with major competitors.

Expertise investment opportunities by an analyst to the individual and organisation to have a better foothold in the market.

• Nestle S.A.
• Abbott Nutrition
• Bob’s Red Mill Natural Foods
• Oetker
• General Mills, Inc.
• Carman’s Fine Foods Pty Ltd
• Back to Nature’s Food Company, LLC
• Freedom Foods Group Ltd

Along with these companies, there were many other companies considered/cited in the report while analysing the breakfast cereals market. These companies hold substantial share-owning to the nature of the industry whereas rest of the market shares are marginal chunks to regional and local level manufacturers. Other players have considerable presence owing to its robust brand image, geographical reach and strong customer base.