CHAPTER 1 INTRODUCTION
1.1. Market Definition
1.2. Executive Summary
1.3. The Scope of the Study
CHAPTER 2 RESEARCH METHODOLOGY
2.1. Secondary Research
2.2. Primary Research
2.3. Analytic Tools and Model
2.4. Economic Indicator
2.4.1 Base Year, Base Currency, Forecasting Period
2.5. Expert Validation
2.6. Study Timeline
CHAPTER 3 MARKET ANALYSIS
3.1. Industry Value Chain Analysis
3.2. Porter's Five Force Analysis
3.2.1. Bargaining Power of Buyers
3.2.2. Bargaining Power of Suppliers
3.2.3. Threats of Substitutes
3.2.4. Threats of New Entrants
3.2.5. Degree of Competition
3.3. PESTLE Analysis
3.3.1. Political
3.3.2. Economical
3.3.3. Social
3.3.4. Technological
3.3.5. Legal
3.3.6. Environmental
3.4. SWOT Analysis
3.4.1. Strengths
3.4.2. Weakness
3.4.3. Opportunities
3.4.4. Threats
3.5. Y-O-Y Analysis
CHAPTER 4 MARKET DYNAMICS
4.1. Market Drivers
4.1.1. Rising pressure on CMOs to deliver personalised customer experience led to high
growth in real time data availability
4.1.2. Growing Omni channel experience and actionable insights
4.1.3. Emerging targets of customers to understand their marketing activities
4.2. Market Restraints & Challenges
4.2.1. Lack of integration tools in online & offline customer data
4.2.2. Storage of scalable solutions
4.2.3. Issues of privacy and security laws
4.2.4. Need for huge infrastructure
4.3. Market Opportunities
4.3.1. Emerging of start ups
4.3.2. Increasing the range of investments
4.3.3. Decreasing the rate of customer churn rates
CHAPTER 5 GLOBAL CUSTOMER DATA PLATFORM MARKET – BY COMPONENT
5.1. Solutions
5.1.1. Software Tools
5.1.2. Platforms
5.2. Services
5.2.1. Consulting Services
5.2.2. Support and Maintenance Services
CHAPTER 6 GLOBAL CUSTOMER DATA PLATFORM MARKET – BY TYPE
6.1. Engagement
6.2. Analytics
6.3. Access
CHAPTER 7 GLOBAL CUSTOMER DATA PLATFORM MARKET – BY DEPLOYMENT MODE
7.1. On Premises
7.2. Cloud
CHAPTER 8 GLOBAL CUSTOMER DATA PLATFORM MARKET – BY ORGANISATION SIZE
8.1. Small and Medium Enterprises
8.2. Large Enterprises
CHAPTER 9 GLOBAL CUSTOMER DATA PLATFORM MARKET – BY APPLICATION
9.1. Marketing Data Segmentation
9.2. Campaign Management
9.3. Personalized Recommendation
9.4. Predictive Analytics
9.5. Security Management
9.6. Customer Engagement and Retention
9.7. Others
CHAPTER 10 GLOBAL CUSTOMER DATA PLATFORM MARKET – BY END USERS
10.1. Banking, Financial Service, Insurance (BFSI)
10.2. Energy and Utilities
10.3. Telecommunications and IT
10.4. Healthcare & Lifesciences
10.5. Automotive
10.6. Retail and Ecommerce
10.7. Media and Entertainment
10.8. Travel and Hospitality
10.9. Others
CHAPTER 11 GLOBAL CUSTOMER DATA PLATFORM MARKET - BY GEOGRAPHY
11.1. Introduction
11.2. North America
11.2.1. U.S.
11.2.2. Canada
11.2.3. Mexico
11.2.4. Costa Rica
11.3. South America
11.3.1. Brazil
11.3.2. Argentina
11.3.3. Chile
11.3.4. Columbia
11.3.5. Others
11.4. Europe
11.4.1. U.K.
11.4.2. Germany
11.4.3. France
11.4.4. Italy
11.4.5. Spain
11.4.6. Russia
11.4.7. Netherlands
11.4.8. Switzerland
11.4.9. Poland
11.4.10. Others
11.5. Asia Pacific
11.5.1. China
11.5.2. Japan
11.5.3. India
11.5.4. South Korea
11.5.5. Australia & New Zealand
11.5.6. Malaysia
11.5.7. Singapore
11.5.8. Others
11.6. Middle East & Africa
11.6.1. UAE
11.6.2. Saudi Arabia
11.6.3. Iran
11.6.4. Iraq
11.6.5. Qatar
11.6.6. South Africa
11.6.7. Algeria
11.6.8. Morocco
11.6.9. Nigeria
11.6.10. Egypt
11.6.11. Others
CHAPTER 12 GLOBAL CUSTOMER DATA PLATFORM MARKET - COMPANY PROFILES
12.1. SAP SE
12.2. Adobe Systems, Inc.
12.3. Oracle Corporation
12.4. Salesforce.com, Inc.
12.5. Nice Systems Ltd.
12.6. SAS Institute Inc.
12.7. Zaius, Inc.
12.8. BlueConic, Inc.
12.9. AgilOne, Inc.
12.10. Lytics Inc.
12.11. NGDATA, Inc.
12.12. Reltio
12.13. Device Lock, Inc.
12.14. Usermind, Inc.
12.15. Ensighten
CHAPTER 13 GLOBAL CUSTOMER DATA PLATFORM MARKET - COMPETITIVE LANDSCAPE
13.1. Market Share Analysis
13.2. Strategies adopted by top companies
13.3. Mergers, Acquisitions, Collaborations & Agreements
CHAPTER 14 MARKET INSIGHTS
14.1. Industry Experts Insights
14.2. Analysts Opinions
14.3. Investment Opportunities
CHAPTER 15 APPENDIX
15.1. List of Tables
15.2. List of Figures
