CHAPTER 1 INTRODUCTION
1.1. Market Definition
1.2. Executive Summary
1.3. The Scope of the Study
CHAPTER 2 RESEARCH METHODOLOGY
2.1. Secondary Research
2.2. Primary Research
2.3. Analytic Tools and Model
2.4. Economic Indicator
2.4.1. Base Year, Base Currency, Forecasting Period
2.5. Expert Validation
2.6. Study Timeline
CHAPTER 3 MARKET ANALYSIS
3.1. Industry Value Chain Analysis
3.2. Porter's Five Force Analysis
3.2.1. Bargaining Power of Buyers
3.2.2. Bargaining Power of Suppliers
3.2.3. Threats of Substitutes
3.2.4. Threats of New Entrants
3.2.5. Degree of Competition
3.3. PESTLE Analysis
3.3.1. Political
3.3.2. Economical
3.3.3. Social
3.3.4. Technological
3.3.5. Legal
3.3.6. Environmental
3.4. SWOT Analysis
3.4.1. Strengths
3.4.2. Weakness
3.4.3. Opportunities
3.4.4. Threats
3.5. Y-O-Y Analysis
CHAPTER 4 MARKET DYNAMICS
4.1. Market Drivers
4.1.1. A gradual decrease in customer churn rate
4.1.2. The high requirement of competition with the contrastive manner
4.1.3. The necessity of satisfactory costumer experience
4.2. Market Restraints & Challenges
4.2.1. Involvement of complexities in data management
4.2.2. Insecurity along with privacy issues
4.2.3. Rising priority by preferring a right mix of technology also personnel
4.3. Market Opportunities
4.3.1. The necessity of rising interest in virtual touchpoint
4.3.2. Acquiring campaign management activities
4.3.3. Need for insights to predict customer intents
CHAPTER 5 GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET – BY
COMPONENT
5.1. Software
5.2. Services
5.2.1. Professional Services
5.2.1.1. Consulting Services
5.2.1.2. Support and Maintenance
5.2.2. Managed Services
CHAPTER 6 GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET – BY
TOUCH POINT
6.1. Web
6.2. Social Media
6.3. Mobile
6.4. Email
6.5. Branch/Store
6.6. Call Centre
6.7. Others
CHAPTER 7 GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET – BY
ORGANISATION SIZE
7.1. Small and Medium Sized Enterprises
7.2. Large Enterprises
CHAPTER 8 GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET – BY
DEPLOYMENT MODE
8.1. On Premises
8.2. Cloud
CHAPTER 9 GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET – BY
APPLICATION
9.1. Customer Segmentation and Targeting
9.2. Customer Behavioral Analysis
9.3. Brand Management
9.4. Customer Churn Analysis
9.5. Campaign Management
9.6. Product Management
9.7. Others
CHAPTER 10 GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET – BY END
USERS
10.1. Banking, Financial Services and Insurance (BFSI)
10.2. Telecommunications and IT
10.3. Retail and Ecommerce
10.4. Healthcare and Lifesciences
10.5. Manufacturing
10.6. Government and Defense
10.7. Energy and Utilities
10.8. Media and Entertainment
10.9. Travel and Hospitality
10.10. Automotive and Transportation
10.11. Others
CHAPTER 11 GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET – BY
GEOGRAPHY
11.1. Introduction
11.2. North America
11.2.1. U.S.
11.2.2. Canada
11.2.3. Mexico
11.2.4. Costa Rica
11.3. South America
11.3.1. Brazil
11.3.2. Argentina
11.3.3. Chile
11.3.4. Columbia
11.3.5. Others
11.4. Europe
11.4.1. U.K.
11.4.2. Germany
11.4.3. France
11.4.4. Italy
11.4.5. Spain
11.4.6. Russia
11.4.7. Netherlands
11.4.8. Switzerland
11.4.9. Poland
11.4.10. Others
11.5. APAC
11.5.1. China
11.5.2. Japan
11.5.3. India
11.5.4. South Korea
11.5.5. Australia & New Zealand
11.5.6. Malaysia
11.5.7. Singapore
11.5.8. Others
11.6. Middle East & Africa
11.6.1. UAE
11.6.2. Saudi Arabia
11.6.3. Iran
11.6.4. Iraq
11.6.5. Qatar
11.6.6. South Africa
11.6.7. Algeria
11.6.8. Morocco
11.6.9. Nigeria
11.6.10. Egypt
11.6.11. Others
CHAPTER 12 GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET -
COMPANY PROFILES
12.1. IBM Corporation
12.2. Adobe Systems, Inc.
12.3. SAP SE
12.4. Salesforce.com, Inc.
12.5. Nice Systems Ltd.
12.6. Verint Systems, Inc.
12.7. Clickfox, Inc.
12.8. Quadient Group AG
12.9. Servion Global Solutions Inc.
12.10. Callminer, Inc.
12.11. McKinsey & Company
12.12. Pointillist
12.13. G2 Crowd, Inc.
12.14. NGData Inc.
12.15. Servion Global Solutions Inc.
CHAPTER 13 GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET –
COMPETITIVE LANDSCAPE
13.1. Market Share Analysis
13.2. Strategies adopted by top companies
13.3. Mergers, Acquisitions, Collaborations & Agreements
CHAPTER 14 MARKET INSIGHTS
14.1. Industry Experts Insights
14.2. Analysts Opinions
14.3. Investment Opportunities
CHAPTER 15 APPENDIX
15.1. List of Tables
15.2. List of Figures