CHAPTER 1 INTRODUCTION
1.1. Market Definition
1.2. Executive Summary
1.3. The Scope of the Study
CHAPTER 2 RESEARCH METHODOLOGY
2.1. Secondary Research
2.2. Primary Research
2.3. Analytic Tools and Model
2.4. Economic Indicator
2.4.1. Base Year, Base Currency, Forecasting Period
2.5. Expert Validation
2.6. Study Timeline
CHAPTER 3 MARKET ANALYSIS
3.1. Industry Value Chain Analysis
3.2. Porter's Five Force Analysis
3.2.1. Bargaining Power of Buyers
3.2.2. Bargaining Power of Suppliers
3.2.3. Threats of Substitutes
3.2.4. Threats of New Entrants
3.2.5. Degree of Competition
3.3. PESTLE Analysis
3.3.1. Political
3.3.2. Economical
3.3.3. Social
3.3.4. Technological
3.3.5. Legal
3.3.6. Environmental
3.4. SWOT Analysis
3.4.1. Strengths
3.4.2. Weakness
3.4.3. Opportunities
3.4.4. Threats
3.5. Y-O-Y Analysis
CHAPTER 4 MARKET DYNAMICS
4.1. Market Drivers
4.1.1. Growing engagement of social media through smartphones
4.1.2. Rising social media measurement to improve the customer experience
4.1.3. Increasing competitive intelligence and focus on market
4.1.4. Rising funding on analytics.
4.2. Market Restraints & Challenges
4.2.1. Increasing difficulties in the analytical workflow
4.2.2. Lack of standard measures
4.2.3. The increased volume of unstructured data
4.3. Market Opportunities
4.3.1. Increasing cloud-based technologies
4.3.2. Increasing the adoption rate of social media analytics among SMES
4.3.3. Rising data generation through social media platforms.
CHAPTER 5 GLOBAL SOCIAL MEDIA ANALYTICS MARKET – BY COMPONENT
5.1. Services
5.1.1. Managed Services
5.1.2. Professional Services
5.1.2.1. Support and Maintenance
5.1.2.2. Consulting Services
5.2. Software
5.2.1. On-Premise Based
5.2.2. Cloud Based
5.3. Monitoring
5.4. Measurements
5.5. Analytics and Insights
CHAPTER 6 GLOBAL SOCIAL MEDIA ANALYTICS MARKET – BY ANALYTICS TYPE
6.1. Descriptive Analytics
6.2. Prescriptive Analytics
6.3. Predictive Analytics
6.4. Diagnostic Analytics
CHAPTER 7 GLOBAL SOCIAL MEDIA ANALYTICS MARKET – BY DEPLOYMENT MODEL
7.1. Cloud
7.2. On-Premises
CHAPTER 8 GLOBAL SOCIAL MEDIA ANALYTICS MARKET – BY ORGANISATION SIZE
8.1. Large Enterprises
8.2. Small and Medium-Sized Enterprises
CHAPTER 9 GLOBAL SOCIAL MEDIA ANALYTICS MARKET – BY APPLICATION
9.1. Public Safety and Law Enforcement
9.2. Risk Management and Fraud Detection
9.3. Competitive Intelligence
9.4. Customer Experience Management
9.5. Sales and Marketing Management
9.6. DRM & Transcoding
9.7. Customer Segmentation & Targeting
9.8. Multichannel Campaign Management
9.9. Customer Behavioral Analysis
9.10. Marketing Management
9.11. Others
CHAPTER 10 GLOBAL SOCIAL MEDIA ANALYTICS MARKET – BY END USER
10.1. Transportation and Logistics
10.2. Travel and Hospitality
10.3. Banking, Financial Services, and Insurance (BFSI)
10.4. Telecommunications and IT
10.5. Retail and Ecommerce
10.6. Healthcare and Life Sciences
10.7. Manufacturing
10.8. Government and Defense
10.9. Energy and Utilities
10.10. Media and Entertainment
10.11. Others
CHAPTER 11 GLOBAL SOCIAL MEDIA ANALYTICS MARKET - BY GEOGRAPHY
11.1. Introduction
11.2. North America
11.2.1. U.S.
11.2.2. Canada
11.2.3. Mexico
11.2.4. Costa Rica
11.3. South America
11.3.1. Brazil
11.3.2. Argentina
11.3.3. Chile
11.3.4. Columbia
11.3.5. Others
11.4. Europe
11.4.1. U.K.
11.4.2. Germany
11.4.3. France
11.4.4. Italy
11.4.5. Spain
11.4.6. Russia
11.4.7. Netherlands
11.4.8. Switzerland
11.4.9. Poland
11.4.10. Others
11.5. APAC
11.5.1. China
11.5.2. Japan
11.5.3. India
11.5.4. South Korea
11.5.5. Australia & New Zealand
11.5.6. Malaysia
11.5.7. Singapore
11.5.8. Others
11.6. Middle East & Africa
11.6.1. UAE
11.6.2. Saudi Arabia
11.6.3. Iran
11.6.4. Iraq
11.6.5. Qatar
11.6.6. South Africa
11.6.7. Algeria
11.6.8. Morocco
11.6.9. Nigeria
11.6.10. Egypt
11.6.11. Others
CHAPTER 12 GLOBAL SOCIAL MEDIA ANALYTICS MARKET - COMPANY PROFILES
12.1. Salesforce Inc.
12.2. Oracle Corporation
12.3. IBM Corporation
12.4. Adobe Systems Inc.
12.5. SAS Institute Inc.
12.6. Clarabridge Inc.
12.7. Crimson Hexagon Inc.
12.8. Netbase Solutions Inc.
12.9. Sap SE
12.10. Tableau Software Inc.
12.11. Simply Measured Inc.
12.12. Gooddata
12.13. Hootsuite Media, Inc.,
12.14. Talkwalker Inc.
12.15. Sysomos, Inc.
CHAPTER 13 GLOBAL SOCIAL MEDIA ANALYTICS MARKET - COMPETITIVE LANDSCAPE
13.1. Market Share Analysis
13.2. Strategies adopted by top companies
13.3. Mergers, Acquisitions, Collaborations & Agreements
CHAPTER 14 MARKET INSIGHTS
14.1. Industry Experts Insights
14.2. Analysts Opinions
14.3. Investment Opportunities
CHAPTER 15 APPENDIX
15.1. List of Tables
15.2. List of Figures
