CHAPTER 1. INTRODUCTION
1.1. Market Definition
1.2. Executive Summary
1.3. The Scope of the Study
CHAPTER 2. RESEARCH METHODOLOGY
2.1. Secondary Research
2.2. Primary Research
2.3. Analytic Tools and Model
2.4. Economic Indicator
2.4.1 Base Year, Base Currency, Forecasting Period
2.5. Expert Validation
2.6. Study Timeline
CHAPTER 3. MARKET ANALYSIS
3.1. Industry Value Chain Analysis
3.2. Porter's Five Force Analysis
3.2.1. Bargaining Power of Buyers
3.2.2. Bargaining Power of Suppliers
3.2.3. Threats of Substitutes
3.2.4. Threats of New Entrants
3.2.5. Degree of Competition
3.3. PESTLE Analysis
3.3.1. Political
3.3.2. Economical
3.3.3. Social
3.3.4. Technological
3.3.5. Legal
3.3.6. Environmental
3.4. SWOT Analysis
3.4.1. Strengths
3.4.2. Weakness
3.4.3. Opportunities
3.4.4. Threats
3.5. Y-O-Y Analysis
CHAPTER 4. MARKET DYNAMICS
4.1. Market Drivers
4.1.1. Enhancing market automation
4.1.2. Growing demand of e-commerce sector
4.1.3. Rising migrations towards businesses cloud augment
4.1.4. Increase in penetration of online shopping
4.2. Market Restraints & Challenges
4.2.1. Concerns ono data security & privacy issues
4.2.2. The existence of open source vendors
4.2.3. Lack of skilled expertise in industries
4.2.4. Stringent government regulations & data compliances
4.3. Market Opportunities
4.3.1. Existing cloud adoption trend
4.3.2. Requirement of predictive analytics
4.3.3. Improving online revenues among enterprises
4.3.4. Multi-channel marketing growth
4.3.5. Technological enhancement and development of Analytical
CHAPTER 5. GLOBAL WEB ANALYTICS MARKET – BY SOLUTION
5.1. Search Engine Tracking & Ranking
5.2. Heat map Analytics
5.3. Marketing Automation
5.4. Behavior Based Targeting
5.5. Others
CHAPTER 6. GLOBAL WEB ANALYTICS MARKET – BY SERVICE
6.1. Professional Services
6.2. Support & Maintenance
CHAPTER 7. GLOBAL WEB ANALYTICS MARKET – BY DEPLOYMENT TYPE
7.1. On-Premises
7.2. Cloud
CHAPTER 8. GLOBAL WEB ANALYTICS MARKET – BY APPLICATION
8.1. Social Media Management
8.2. Targeting & Behavioral Analysis
8.3. Display Advertising Optimization
8.4. Multichannel Campaign Analysis
8.5. Performance Monitoring
8.6. Online Marketing
8.7. Mobile Analytics
8.8. Content Marketing
8.9. E-mail Marketing
8.10. Others
CHAPTER 9. GLOBAL WEB ANALYTICS MARKET – BY END USERS
9.1. Retail & Consumer Goods
9.2. Banking, Financial Services, Insurance (BFSI)
9.3. Government
9.4. Travel & Hospitality
9.5. Media and Entertainment
9.6. Healthcare & Life Sciences
9.7. IT and Telecommunication
9.8. Others
CHAPTER 10. GLOBAL WEB ANALYTICS MARKET - BY GEOGRAPHY
10.1. Introduction
10.2. North America
10.2.1. U.S.
10.2.2. Canada
10.2.3. Mexico
10.2.4. Costa Rica
10.3. South America
10.3.1. Brazil
10.3.2. Argentina
10.3.3. Chile
10.3.4. Columbia
10.3.5. Others
10.4. Europe
10.4.1. U.K.
10.4.2. Germany
10.4.3. France
10.4.4. Italy
10.4.5. Spain
10.4.6. Russia
10.4.7. Netherlands
10.4.8. Switzerland
10.4.9. Poland
10.4.10. Others
10.5. APAC
10.5.1. China
10.5.2. Japan
10.5.3. India
10.5.4. South Korea
10.5.5. Australia & New Zealand
10.5.6. Malaysia
10.5.7. Singapore
10.5.8. Others
10.6. Middle East & Africa
10.6.1. UAE
10.6.2. Saudi Arabia
10.6.3. Iran
10.6.4. Iraq
10.6.5. Qatar
10.6.6. South Africa
10.6.7. Algeria
10.6.8. Morocco
10.6.9. Nigeria
10.6.10. Egypt
10.6.11. Others
CHAPTER 11. GLOBAL WEB ANALYTICS MARKET - COMPANY PROFILES
11.1. Adobe Systems, Inc.
11.2. AT Internet LTD
11.3. Google LLC
11.4. IBM Corporation
11.5. MicroStrategy Incorporated
11.6. SAS Institute
11.7. Splunk Inc.
11.8. Tableau Software
11.9. Teradata Corporation
11.10. Webtrends
11.11. Omniture Inc.
11.12. Yahoo Analytics
11.13. Facebook Inc.
11.14. AT Internet Ltd.
11.15. Hootsuite Inc.
CHAPTER 12. GLOBAL WEB ANALYTICS MARKET - COMPETITIVE
LANDSCAPE
12.1. Market Share Analysis
12.2. Strategies adopted by top companies
12.3. Mergers, Acquisitions, Collaborations & Agreements
CHAPTER 13. MARKET INSIGHTS
13.1. Industry Experts Insights
13.2. Analysts Opinions
13.3. Investment Opportunities
CHAPTER 14. APPENDIX
14.1. List of Tables
14.2. List of Figures
