Loyalty Management Market – Size, Trends, Growth, Outlook, and Forecast (2024

Loyalty Management Market - Size

Study Period

2018 - 2030

Base Year For Estimation

2023

Forecast Data Period

2024-2030

Historical Data Period

2018-2021

CAGR

7 %

Source: Envision Intelligence Analysis & Experts Insights.

*Graph shown for illustrative purpose only, the final report will have the graph with actual data and data labels

Introduction:

Loyalty management is defined as a series of activities aimed at better serving customers. This concept explores how companies can acquire, engage and retain their customers and reviews the relationship between customer retention and the other aspects of the business. Loyalty management includes structured and practical actions to manage, select, relate and control customers buying behaviour. Loyalty or rewards programs have become an important feature for all debit and credit cards, and many card-issuers now maintain a growing portfolio of several debit- and credit-based loyalty programs.

Global Loyalty Management Market Size & Growth:

The global loyalty management market was valued at $5.59 Billion in 2017 and is estimated to reach $12.04 Billion by 2025 with a CAGR of 9.38% during the forecast period. The loyalty management market growth is primarily attributed by the factors such as growing need of competitive differentiation to gain market presence, technological advancements in mobile technology and applications, and rise in the number of cardholders and use of reward points. On the flip side, strict government rules & regulations, failure to develop successful loyalty programs, and lack of awareness about the benefits of loyalty programs are major restraints hampering the market growth during the forecast period. Moreover, growing investments in card loyalty technology and rise in applications of big data and machine learning are the major factors driving the market towards more significant opportunities.

Global Loyalty Management Market Segments Share:

The global loyalty management market is segregated on the basis of solution, organization size, deployment model, end-user, and region. Based on the solution, the market is segmented into customer loyalty, employee retention, and channel loyalty. The customer loyalty segment holds the largest

Loyalty Management Market - Growth

Source: Envision Intelligence Analysis & Experts Insights.

*Graph shown for illustrative purpose only, the final report will have the graph with actual data and data labels

market share during the forecast period. Customer loyalty is most important for companies. In order to succeed, brands should take some considerations of brand values, user experience, and ease of use for customers to build a unique loyalty program strategy.

Programs need to be very benefiting, nurturing and building a trusting relationship with your customers; only then customers become loyal shoppers and brand ambassadors.

By deployment model, the market is segmented into on-premise and cloud. The cloud segment is projected to witness the highest growth rate during the forecast period due to increasing awareness of the benefits of cloud-based solutions. The cloud delivery model offers a range of benefits to enterprises, such as scalability, flexibility, faster route to market, and lower cost. By organization size, the market is categorized into SME’s and large enterprises. The SME’s segment is expected to dominate the market during the forecast period, due to the high adoption of cloud-based loyalty management solutions.

Based on end-user, the market is classified into BFSI, healthcare, travel & hospitality, manufacturing, and others. Among all these BFSI segments number of loyalty

You can also purchase parts of this report. Do you want to check out a section wise price list

Loyalty Management Market - Porter's Five Force Analysis

Source: Envision Intelligence Analysis & Experts Insights.

*Graph shown for illustrative purpose only, the final report will have the graph with actual data and data labels

Credibility and
Transparency

We actively recruit consumers, business professionals, and elusive individuals for our research panels, fostering enduring relationships. Our commitment to transparency is evident in the comprehensive listing of primary and secondary data sources, ensuring unwavering credibility in our reports.

Exhaustive
Coverage

Uncover the full spectrum with Envision Intelligence. Our detailed and extensive geographical coverage, coupled with survey consultation services, spans brand tracking, concept testing, and consumer behaviour analysis. Adapt to your evolving needs with scalable market research services that leave no facet unexplored.

Competitive
Edge

Stay ahead with Envision Intelligence. Our reports provide the latest market updates up to the date of purchase. Recognising the urgency of impactful decisions, we deliver timely analyses on the unprecedented choices made by CXOs during the COVID-19 crisis—providing valuable insights at no extra cost.

Golden
pportunities

Unearth hidden gems with Envision Intelligence. Our analysts and consultants conduct a comprehensive strategic sieve analysis, augmented by AI tools, to identify non-obvious, golden, and emerging opportunities. Evaluate possibilities that set you apart in the market.

Top-notch Reportsd
Guaranteed

Experience unparalleled depth with Envision Intelligence. Over 70% of our research is exclusive, establishing us as the premier source for in-depth and extensive market insights. Elevate your decision-making with reports that go beyond the ordinary.

Post Purchase
Support

Empower your journey with Envision Intelligence. Our commitment extends beyond the purchase. Enjoy post-purchase support for three months, with queries addressed within 24 business hours via telephone or email. We stand by you in your quest for ongoing success.