Middle East and Africa Tea Market – Growth & Forecast (2024

Middle East and Africa Tea Market - Size

Study Period

2018 - 2030

Base Year For Estimation

2023

Forecast Data Period

2024-2030

Historical Data Period

2018-2021

CAGR

7 %

Source: Envision Intelligence Analysis & Experts Insights.

*Graph shown for illustrative purpose only, the final report will have the graph with actual data and data labels

Tea is a hot brew made by steeping the young leaves of the tea plant known as Camellia sinensis in boiling water. Tea is utmost preferred beverage around the world. There are different types of teas like green, black, herbal and many others with flavour like ginger, lemon, spices, and so on. Herbal tea in fact made of infusions of fruits leaves like rosehip, chamomile, and rooibos.

The Middle East & Africa Tea Market Segments Size & Growth:

The Middle East & Africa Tea market is accounted for $XX billion in 2017 and expected to grow at a CAGR of XX% to reach $XX billion by 2024 during the forecast period 2018-2024. Major factors that are driving the tea market is because of the increasing demand for hot beverages and growing awareness of the health benefits of consuming tea. Moreover, alternative tea substitutes and also the side effects due to the huge consumption of tea are hampering the growth of the Middle East & Africa tea market.

The Middle East & Africa Tea Market Segments Share:

The Middle East & Africa tea market is characterised into by type which consists of green tea, black tea, speciality/premium tea, fruit or herbal tea, and some other. Green tea is a natural detoxification, blemishes, scars, and skin’s elasticity. Green tea is the growing gradually because of its benefits in beauty and skin treatments that help has anti-oxidant and anti-bacterial properties which treat hormonal imbalances

Middle East and Africa Tea Market - Growth

Source: Envision Intelligence Analysis & Experts Insights.

*Graph shown for illustrative purpose only, the final report will have the graph with actual data and data labels

as well as control weight. Speciality tea is increasing at a stable rate, and it has different kinds of variety like yellow tea, white tea, and ready to drink tea. With growing number of young and health-conscious customers, the demand is projected to grow during the forecast period.

On the basics of packaging, it is categorised into plastic containers, loose tea, paper boards, aluminium tin, and tea bags. The tea bag is made of small pouches, spongy, sealed bag holding a dried plant, which is absorbed in boiling water to make an infusion. These tea bags are the leading tea market packaging segment among others because of its compact size. Supermarkets are the dominant market in the world tea market because of the heavy discounting and buy one get one free offer from all others.

By Geography, South Africa is projecting the growth of the tea market leading the growth in Middle East & Africa in tea market which is most preferred beverage multiple times a day. The Middle East is witnessing the second largest growth during the forecast period, due to the availability of unique flavours and many health benefits.

The Middle East & Africa Tea Market Segments Trends:

In January 2018, The Republic of Tea has launched Women of Tea to improve nutrition, hygiene, and literacy to help people’s diet habits.
In January 2018, The Republic of Tea has introduced Peter’s Garden Tea motivated by Peter Rabbit

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Middle East and Africa Tea Market - Porter's Five Force Analysis

Source: Envision Intelligence Analysis & Experts Insights.

*Graph shown for illustrative purpose only, the final report will have the graph with actual data and data labels

with various features spicy, ginger and some others.

In March 2018, Natalie’s Orchid Island Juice Company has launched four unique brewed teas with various lemonade flavour matcha, raspberry, peach green tea, and pomegranate white tea.

The Middle East & Africa Tea Research Report:

An executive summary condensing the whole report such that essential authority can rapidly twist up doubtlessly acquainted with brief overview and conclusion.

To have complete market analysis, industry value chain analysis, Porter’s Five Force Analysis, PESTLE, SWOT analysis, and Y-o-Y analysis were carried to understand the market more comprehensively.

Regional and the Middle East & Africa diversity is analysed with the major countries and the unions. Scrutinizing the revenue generation on Year-On-Year

Identifying DROC in the current market and their impact in altering the market dynamics.

Competitive landscape analysis to identify the mergers and acquisitions which will have a comparative financial analysis with major competitors.

Expertise investment opportunities by an analyst to the individual and organisation to have a better foothold in the market.

The Major Key Players are:

Wissotzky Tea
Unilever Plc.
Barry’s Tea
The Republic of tea
Nestle S.A.
Davids Tea
Betty’s and Taylors Group
Tea Forte

Along with these companies, there were many other companies considered/cited in the report while analysing the Middle East and Africa Tea market. These companies hold substantial share-owning to the nature of the industry whereas rest of the market shares are marginal chunks to regional and local level manufacturers. Other players have considerable presence owing to its robust brand image, geographical reach and strong customer base.

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