North America Beer Market – Size, Outlook, Trends and Forecast (2024 – 2032)

Beer is made up of malted cereal grains, hops, water, yeast where all the ingredients undergo fermentation for some extent of time. In additional herbs, fruits and flavoured ingredients are involved in beer. The main kind of beers available within the market are Ale and lager are the most consumed beers. Significant differences between ale and lager are temperature level when they are fermented. The ale is brewed at extreme temperature, whereas, lagers are brewed at a lower temperature.

North America Beer Market Size & Growth:

The North America beer market was valued at $XX million in 2017 and is projected to reach $XX million by 2025, growing at a CAGR of 5.7% from 2019 to 2025.

Drivers that influencing beer market growth are a rise in disposable income and the global rise in youth population and an average number of female drinkers. Increase in many on-premise distribution channels.

On the flip side, increasing in prices of gluten-free beer and huge taxes, high customs charges on imported beer items. As well as on local beer are the restraints that hamper the growth of the beer market.

Developing alcoholic drinks which are healthy for the immune system. Natural flavoured alcoholic drinks and a growing number of craft beer enthusiasts are the opportunities that enhance the growth of the market in future.

North America Beer Market Share:

The significant factors that strive the growth of the market include the consumption of lager type compared to other types of beers. Also, the majority of the companies dealing in the beer market prefer manufacturing lager as it offers high returns on investment.

Local brand brewers are gradually recognising the popularity and profit of international brands and are switching to international beer varieties.

Super-premium beers also witness rapid growth in the business and are anticipated to exhibit the highest growth rate during the forecast period from 2019 -2025.

The North America beer market is segregated into type, category, packaging, production, and region. Based on the type, the market is divided into lager, ale, stout & porter, malt, and others. Manufacturing companies prefer lager as it offers high returns on investment. According to the category, it is classified into popular-priced, premium, and super premium. Consumers afford premium brands as they maintain opting to experiment with locally produced premium brands.

Based on packaging, it is divided into the glass, Pet bottle, metal can, and others. Most preferable is glass. As glass is traditional material from which beer bottles have always been made. Glass is hygienic, aesthetically pleasant, natural.

Based on production, the market segmentation includes macro-brewery, micro-brewery, craft brewery, and others. By region, the market is analysed across North America. According to beer market analysis the change in lifestyles and consumption habits of youth generation towards beer consumption owing to rise in beer market growth during the forecast period 2019-2025.

By geography, North America is analysed with the most significant market share in beer consumption. This is due to changing lifestyles, drinking pattern alcoholic liquids, and popularity of beer among the young population in the region are driving the North America beer market. However, some factors, like heavy taxation, legal regulations, and availability of substitute products are restricting the market growth in North America. A considerable increase in the consumption of beer has been observed in India due to growth in beer preferring by youth population. Changes in lifestyles and consumer preferences considerably boost the adoption of beer in North America. Furthermore, a significant rise in the number of working-class individuals and an increase in the disposable incomes of the people in this region have favoured the adoption of premium and high-quality beers. However, heavy taxation, increase in health consciousness, and availability of substitute drinks are the key factors that hinder the growth of the market. According to the United Nations beer market statistics in 2015, the beer consumption youth population is anticipated to reach 1.3 billion by 2030.

Major players operating the Beer market include Heineken N.V, Anheuser-Busch InBev, Tsingtao Brewery Co. Ltd, Carlsberg Group, Dogfish Head Craft Brewery, Diageo PLC, Heineken N.V., Sierra Nevada Brewing Co., Squatters Pub, and Monsoon Colors Brewing Group.

North America Beer Market Trends:

• January 2018 – Kingfisher’s market share drops as foreign beer brands gain ground.
• September 2014 – Carlsberg and Brooklyn open a new brewery in Lithuania.

North America Beer Market Research Report:

• An executive summary condensing the whole report such that essential authority can rapidly twist up doubtlessly acquainted with brief overview and conclusion.
• To have a complete market analysis through industry value chain analysis, Porter’s five, PESTLE, SWOT analysis, and Y-o-Y analysis.
• Regional and North America diversity is analysed with the major countries and the unions. Scrutinizing the revenue generation on Year-On-Year
• Identifying DROC in the current market and their impact on altering the market dynamics.
• Competitive landscape analysis to identify the merger and acquisition which will have a comparative financial analysis with significant competitors.
• Expertise investment opportunities by an analyst to the individual and organisation to have a better foothold in the market.
• Identify the latest developments, market shares and strategies that are employed by the major market players, such as
  • Carlsberg
  • Heineken
  • Constellation Brands
  • North American breweries
  • Diageo North America

Along with these companies, there were many other companies considered/ cited in the report while analysing the beer market. These companies hold substantial share-owning to the nature of the industry whereas the rest of the market shares are marginal chunks to regional and local level manufacturers. Other players have considerable presence owing to its robust brand image, geographical reach and stable customer base.