1. Introduction
1.1 Executive Summary
1.2 Market Definition
1.3 Scope of the Study
2. Research Methodology
2.1 Secondary Research
2.2 Primary Research
2.3 Analytic Tools and Model
2.4 Economic Indicator
2.4.1 Base Year, Base Currency, Forecasting Period
2.5 Expert Validation
2.6 Study Timeline
3. Market Analysis
3.1 Industry Value Chain Analysis
3.2 Porter's Five Force Analysis
3.2.1 Bargaining Power of Buyers
3.2.2 Bargaining Power of Suppliers
3.2.3 Threats of Substitutes
3.2.4 Threats of New Entrants
3.2.5 Industry Rivalry
3.3 Pestle Analysis
3.3.1 Political
3.3.2 Economical
3.3.3 Social
3.3.4 Technological
3.3.5 Legal
3.3.6 Environmental
3.4 SWOT Analysis
3.4.1 Strengths
3.4.2 Weakness
3.4.3 Opportunities
3.4.4 Threats
3.5 Y-O-Y Analyses
4. Market Dynamics
4.1. Drivers
4.1.1. Growth in consumption of popcorn in the multiplex theatre
4.1.2. Increased consumption of popcorn owning to its health benefits
4.2. Restraints & Challenges:
4.2.1. Higher availability of substitutes
4.2.2. A health concern for microwave popcorn
4.3. Opportunities
4.3.1. Introduction of Innovative Flavors
4.3.2. The untapped market in emerging economies
5. North America Popcorn Market - By Type
5.1. Microwave Popcorn
5.2. Ready-to-eat (RTE) Popcorn
5.3. Kernel popcorn
6. North America Popcorn Market - By Technology Type
6.1. Introduction
6.2. Propagator
7. North America Popcorn Market - By End User
7.1. Household
7.2. Commercial
8. North America Popcorn Market - By Geography
8.1. Introduction
8.2. North America
8.2.1. US
8.2.2. Canada
8.2.3. Mexico
9. Company Profiles
9.1. ConAgra Brands, Inc.
9.1.1. Company Overview
9.1.2. Business Segments
9.1.3. Financials (Public Companies)
9.1.4. Developments
9.1.5. SWOT Analysis (Public Companies)
9.2. Total
9.3. The Hershey Company
9.4. Snyder’s-Lance, Inc.
9.5. Intersnack Group GmbH & Co. KG.
9.6. PepsiCo
9.7. Store Brand
9.8. Cracker Jack
9.9. Jolly Time
9.10. Jiffy Pop
9.11. Weaver Popcorn Company, Inc.
9.12. Pop Secret
9.13. Act 2
9.14. Crunch’N Munch
10. Competitive Landscape
10.1. Market Share Analysis
10.2. Strategies Adopted by top companies
10.3. Mergers, Acquisitions, Collaborations & Agreements
11. Market Insights
11.1. Industry Experts Insights
11.2. Analysts Opinions
11.3. Investment Opportunities
12. Appendix
12.1 List of Tables
12.2 List of Figures
