Potato Chips Market – Size, Outlook, Trends and Forecast (2024

Potato Chips Market - Size

Study Period

2018 - 2030

Base Year For Estimation

2023

Forecast Data Period

2024-2030

Historical Data Period

2018-2021

CAGR

7 %

Source: Envision Intelligence Analysis & Experts Insights.

*Graph shown for illustrative purpose only, the final report will have the graph with actual data and data labels

A potato chip is a thin slice of potato which is deep fried or baked until it becomes crunchy. Potato chips are served as snacks, side dish or appetisers. The potatoes are fried in either corn oil, cottonseed oil, or a blend of vegetable oils. An antioxidising agent is added to the oil to prevent rancidity. To further ensure purification, the oil is passed through a filtration system daily. Salt and other flavouring ingredients, such as powdered sour cream and onion and barbecue flavour, are taken from outside sources. Flake salt is used rather than crystal salt. Some manufacturers treat the potatoes with chemicals such as phosphoric acid, citric acid, hydrochloric acid, or calcium chloride to lessen the sugar level, and thus improve the product’s colour. Examples of potato chips are lays & Doritos.
Potato chips market segment size and growth:

Global potato chips Market is accounted as USD XX billion in 2017 and expected to grow at a CAGR of 4.32% to reach XX billion by 2024 during the forecast period 2018-2024. The growing young population, globally, increase in disposable income and changes in the standard of living are promoting a higher consumption of potato chips. Innovation or new product and new flavours offer are considered as an opportunity for this market. The introduction of low calorie and healthier chips, like the low-fat and low-sodium chips, in the emerging markets also accelerates the growth of this industry. The availability of the substitutes is the challenges of this market, which can hamper the market which can hinder the market growth. Innovations in the market are helping vendors to introduce new products like baked, low-fat, and low-sodium chips which help consumers eat healthier versions of their favourite snack. The launch of innovative products and an expanded product

Potato Chips Market - Growth

Source: Envision Intelligence Analysis & Experts Insights.

*Graph shown for illustrative purpose only, the final report will have the graph with actual data and data labels

range will have a definite and positive impact on market growth during the forecast period.

Potato Chips Market Share:

Regarding geography, the market is segmented into Asia Pacific, Europe, Middle East & Africa, North America, and South America. North America and Europe are dominating region as it is there in the market from the initial stage. During the year 2016, Canada accounted for more than 20% of the market share in the snacks market. The Asia Pacific and South American regions are growing significantly. As the growing population, and the urbanisation which drives the market. Increase in per capita income, and standard of living is another factor for the growing market. The market is valued at over $ 500 million in this region. Different flavours and innovations are leading to the growth of the market.

Regarding taste, the market is segmented as plain, salted, chilli and flavoured. Flavoured chips are further segmented into barbecue, salt & vinegar, sour cream & onion, spicy jalapeno, rotisseries chicken, cheddar & sour cream, sweet onion, honey mustard, ranch, cheese & onion, and salt & pepper. In the US market, more than 50% household prefer plain potato chips than the flavoured. As flavoured chips are growing, it will have higher CAGR during the forecast period.

Regarding types, the market is segmented into sliced, compound, baked dehydrated. Sliced potato chips are dominating in the market and having the highest market share. Regarding the distribution channel, the market is segmented as supermarkets/ hypermarkets, convenience stores, independent retailers, others.

Potato Chips Market Trends:

Feb 9, 2018, Nestlé acquired a majority interest in Latin American company Terrafertil
Feb 7, 2018, Lay’s – one of the marquee brands from PepsiCo’s Frito-Lay division – is on a mission to spread smiles in 2018. The brand

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Potato Chips Market - Porter's Five Force Analysis

Source: Envision Intelligence Analysis & Experts Insights.

*Graph shown for illustrative purpose only, the final report will have the graph with actual data and data labels

is releasing specially designed bags featuring infectious smiles to create a ripple effect of smiles across the country in support of a life-changing cause.

Jan 16, 2018, Nestlé agreed to sell U.S. confectionery business to Ferrero for USD 2.8 billion in cash

Jan 15, 2018, Burts Steam acquired Savoury & Sweet Ltd.

Jan 4, 2018, Doritos Blaze, Doritos, one of the marquee brands from PepsiCo’s Frito-Lay division, got fired up the flavour in the snack aisle to kick off the New Year. Doritos Blaze features complex flavour and heat that builds as it is crunched.

Mar 3, 2017, Nestlé and the Coca-Cola Company ending their Beverage Partners Worldwide joint venture

Potato Chips Market Research Report:

An executive summary condensing the whole report such that essential authority can rapidly twist up doubtlessly acquainted with brief overview and conclusion.
To have complete market analysis, industry value chain analysis, Porter’s Five Force Analysis, PESTLE, SWOTanalysis, and Y-o-Y analysis were carried out to understand the market more comprehensively.
Regional and Global diversity is analysed with the major countries and the unions. Scrutinizing the revenue generation on Year-On-Year
Identifying DROCin the current market and their impact in altering the market dynamics
Competitive landscape analysis to identify the mergers and acquisitions which will have a comparative financial analysis with major competitors
Expertise investment opportunities by an analyst to the individual and organisation to have a better foothold in the market
Burtschips
Calbee Foods
Golden Flake Snack Foods
Great Lakes Potato Chips
Herr
Intersnack Group
Kettle Foods

Along with these companies, there were many other companies considered/cited in the report while analysing potato chips market. These companies hold substantial share-owning to the nature of the industry whereas rest of the market shares are marginal chunks to regional and local level manufacturers. Other players have considerable presence owing to its robust brand image, geographical reach and strong customer base.

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