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Beer is made up of malted cereal grains, hops, water, yeast. All the ingredients undergo fermentation for some extent of time. In additional herbs, fruits and flavoured ingredients are involved in beer. The main kind of beers available within the market are Ale and lager are the most consumed beers. Significant differences between ale and lager are temperature level when they are fermented. The ale is brewed at extreme temperature, whereas, lagers are brewed at a lower temperature.
South America Beer Market Size & Growth:
The South America beer market was valued at $XX million in 2017 and is projected to reach $XX million by 2025, growing at a CAGR of X% from 2019 to 2025.
Drivers that influencing beer market growth are a rise in disposable income and the global rise in youth population and an average number of female drinkers. Increase in many on-premise distribution channels.
On the flip side, increasing in prices of gluten-free beer and huge taxes, high customs charges on imported beer items and also on local beer are the restraints that hamper the growth of the beer market.
Developing alcoholic drinks which are healthy for the immune system. Natural flavoured alcoholic drinks and a growing number of craft beer enthusiasts are the opportunities that enhance the growth of the market in future.
South America Beer Market Share:
The significant factors that strive the growth of the market include the consumption of lager type compared to other types of beers. Also, the majority of the companies dealing in the beer market prefer manufacturing lager as it offers high returns on investment.
Local brand brewers are gradually recognising the popularity and profit of international brands and are switching to international beer varieties.
Super-premium beers also witness rapid growth in the business and are anticipated to exhibit the highest growth rate during the forecast period from 2019 -2025.
The South America beer market is segregated into type, category, packaging, production, and region. Based on
Based on packaging, it is divided into glass, pet bottle, metal can, and others. Most preferable is glass. As glass is traditional material from which beer bottles have always been made. Glass is hygienic, aesthetically pleasant, natural.
There is an increasing demand for imported beer which is a new trend of picking up and opening new doors for the beer industry. The beer products also come in different flavours which are another factor for the beer market to move ahead. The massive tax levied on beer is posing a challenge to the growth of the beer market. Also, the government’s restrictions on airing advertisements on beer in TV, radio and other media in individual countries has been detrimental to the growth of the beer market.
Based on production, the market segmentation includes macro-brewery, micro-brewery, craft brewery, and others. By region, the market is analysed across South America.
By geography, the countries analysed in the South America region are Brazil and Mexico. Strict regulatory action across different regions is restricting the growth of the beer market. Also, the various health problems which arise due to over-consumption of beer and easy availability of cheap, substitute products are restricting the growth of the market. Changes in lifestyles and consumer preferences considerably boost the adoption of beer in South America. Furthermore, a significant rise in the number of working-class individuals and an increase in the disposable incomes of the people
Major players in the beer market are United Breweries Limited, Heineken N.V., SABMiller Plc, Tsingtao Brewery, Carlsberg Group, Diageo Plc, Molson Coors Brewing Company, Boston Beer Company, Beijing Yanjing Brewery, Anheuser-Busch InBev, Asahi Group Holdings Ltd, China Resources Enterprise, FEMSA, Baltika Breweries LLC, Marston’s plc, Ambev S.A., Grupo Modelo, and Kirin Beverage Company Ltd.
South America Beer Market Trends:
South America Beer Market Research Report:
Along with these companies, there were many other companies considered/ cited in the report while analysing the beer market. These companies hold substantial share-owning to the nature of the industry whereas the rest of the market shares are marginal chunks to regional and local level manufacturers. Other players have considerable presence owing to its robust brand image, geographical reach and stable customer base.
Starting from $2700
Starting from $2700
Starting from $2700
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