Sports Drink Market – Size, Outlook, Trends and Forecast (2024

Sports Drink Market - Size

Study Period

2018 - 2030

Base Year For Estimation

2023

Forecast Data Period

2024-2030

Historical Data Period

2018-2021

CAGR

7 %

Source: Envision Intelligence Analysis & Experts Insights.

*Graph shown for illustrative purpose only, the final report will have the graph with actual data and data labels

Sports drinks are special kind of energy drinks which is taken by the athletes to replace water, electrolytes, and energy before and after any training or competition. Sports drinks contain electrolytes, minerals such as chloride, calcium, magnesium, sodium, potassium. Most sports drinks are artificially flavoured water which contains added electrolytes. Electrolytes are minerals, which people naturally lose as you sweat. Sports Drinks assist in proper muscle function and must be replaced if somebody sweats a lot or are exercising at a relatively intense level for more than an hour. Consumption of a sports drink is one of the easiest ways to restore your electrolyte balance, especially when it comes to sodium and potassium. Examples of sports drinks are Accelerade, Gatorade, and Powerade.

Sports Drink Market Segment Size & Growth:

Global sports drinks Market is accounted as USD 4.2 billion in 2017 and expected to grow at a CAGR of 5.21% to reach 6.25 billion by 2024 during the forecast period 2018-2024. The increased popularity of the individuals and athletes for Sports drinks accelerate the growth of this market. The keen interest in sports, inclination towards fitness, increase in purchasing power, interest in health products has led the market growth. This market is popular among teenagers and adult, so manufacturers are targeting on those age group. Product variations like the addition of new flavours which are giving health benefits as well are driving this market. As people are more health conscious they are interested in sugar-free and light drinks, so demand for particularly this type is growing, again fueling the market growth. Increase in the standard of living which again led to the change in lifestyle, and to lead a healthy lifestyle is another driving factor for this market. Sports nutrition products, such as protein drinks, herbal drinks have captured the market. As consumer trends have been shifted, that encourages the manufacturers to produce innovative

Sports Drink Market - Growth

Source: Envision Intelligence Analysis & Experts Insights.

*Graph shown for illustrative purpose only, the final report will have the graph with actual data and data labels

products that can suffice to attain health goals faster.

The increasing inclination of people towards physical fitness, the number of health clubs and fitness centres have started in recent past. This will give manufacturer to have further opportunities.

The advertisement also plays an important role in which boys have captured the sports drink market with nearly 46%, and girls have about 31% share globally. However, the interest in the market towards organic and natural products due to lesser side effects associated with them is reducing the growth of the industry.

Sports Drink Market Share:

Regarding geography, the market is segmented into Asia Pacific, Europe, Middle East & Africa, North America, and South America. The largest market was in North America with over 38% which is followed by Asia-Pacific with over 31%. North America is said to be one of the leading markets due to the increase in trend of athleticism, rising concern for health and shift in dietary patterns due to changing lifestyles. The developed countries such as the U.S. and countries in Europe are the major markets for sports drinks products, as high disposable incomes, and for healthy lifestyle led by them. However, the developing economies in Asia-Pacific are expected to be major growth drivers for the market. Asia-Pacific is an attractive market with global sales of USD 9.76 billion towards the end of the forecast period. Countries such as China, Brazil, India, and Japan have huge potential for sports drink market as their increase in disposable income, rising sports activities and urbanisation, and growing population.

Regarding the type, the market is segmented as isotonic, hypertonic & hypotonic. An isotonic drink generally contains between 4g and 8g of sugar (carbohydrates) per 100ml and has about the same osmotic pressure as bodily fluids. An isotonic drink is taken up by the body about as quickly as water. They are intended to quench thirst, and it provides energy to the body. A hypotonic drink generally contains less than

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Sports Drink Market - Porter's Five Force Analysis

Source: Envision Intelligence Analysis & Experts Insights.

*Graph shown for illustrative purpose only, the final report will have the graph with actual data and data labels

4g of sugar (carbohydrates) per 100ml and has low osmotic pressure. A hypotonic drink generally

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