Vaginal Wash Market – Size, Share, Trends, Growth, Forecast (2024

Vaginal Wash Market - Size

Study Period

2018 - 2030

Base Year For Estimation

2023

Forecast Data Period

2024-2030

Historical Data Period

2018-2021

CAGR

7 %

Source: Envision Intelligence Analysis & Experts Insights.

*Graph shown for illustrative purpose only, the final report will have the graph with actual data and data labels

Introduction:

Generally, vaginal wash product keeps the pH level balanced and protects the vagina from infections and inflammations. The feminine hygiene washes typically contain water with a combination of antiseptic chemicals. It is also known as douching or vaginal irrigation or rinsing of the vagina. The most common usage of feminine hygiene washes is primarily to reduce the odor of post- menstruation and vaginal discharge. In addition, it is also widely used after sexual intercourse. These washes are also used to aid during infections like leucorrhea, urinary incontinence, and bowel incontinence.

Global Vaginal Wash Market Size & Growth:

The global vaginal wash market was valued at $XX Billion in 2018 and is estimated to reach $XX Billion by 2026, growing at a CAGR of around X.XX% during the forecast period. Increasing awareness about intimate hygiene and increase in preference for hygienic products like gels, solutions, washes, have garnered a significant traction for the hygienic washes especially for private parts. Additionally, the availability of different product lines in feminine wash and different brand visibility with campaigns on social media such as Facebook and YouTube with the aim to boost consumer confidence are responsible for the sales growth. As more and more women are opening about the hush-hush topic on feminine hygiene, the home-grown markets have seen a substantial growth in intimate hygiene product brands in recent years.

The increasing sales of vaginal wash category is attributed to rising awareness about the benefits of using such products and shifting preferences towards these products over conventional chemical-based cosmetics. Consumer preferences are also changing, with evolving lifestyles and increasing spending.

Personal hygiene manufacturing companies are recommended to focus on rolling out of newer and more advanced products to increase sales and strengthen their market position. An increasing number of consumers are interested in personal hygiene especially intimate care as an extension of their self-care rituals. Leading brands stress on the vital importance of maintaining intimate hygiene to eliminate possible risks of infections, through advertisements and marketing. This aided to the

Vaginal Wash Market - Growth

Source: Envision Intelligence Analysis & Experts Insights.

*Graph shown for illustrative purpose only, the final report will have the graph with actual data and data labels

consumer willingness to spend on such products.

Global Vaginal Wash Market Segmentation:

The global vaginal wash market is segregated based on product, distribution channel, end-user, and geography. By product type, the market is segmented into liquids, foams, gels, and others. Among all these, the liquids segment holds the major market share in the overall market during the forecast period. According to the international guidelines, the daily gentle washing of vulva can minimize the risk of vulvovaginal disorders and improve the overall intimate health. Therefore, increasing popularity of the product has been contributing to the feminine intimate care market growth. The segment covers standard and in-period products, cleaning and protecting gels, whitening gels, revitalizing creams, and others. Women are increasingly spending on personal

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Vaginal Wash Market - Porter's Five Force Analysis

Source: Envision Intelligence Analysis & Experts Insights.

*Graph shown for illustrative purpose only, the final report will have the graph with actual data and data labels

hygiene products due to their growing disposable income. Organic lubricants are mostly free from petrochemicals, parabens, glycerin, and animal products.

By distribution channel, the market is categorized into offline and online. Among all these, the offline segment holds the major market share in the overall market during the forecast period. Store purchase enables consumers to choose from many product offerings. Presence of a store associate also helps the consumers to choose the correct product suiting their needs. Rise in penetration of e-commerce and smart devices like mobile phones and tablets, along with benefits like easy payment options and discounts offered by the e-retailers, is anticipated to spur the market growth through online distribution channel.

By end-user, the market is divided into teenagers and adults. Among all these, the adults segment holds the major market share in the overall market during the forecast period. The increasing awareness about the importance of maintaining intimate care irrespective of the age group has resulted in the growth in intimate care products market. Additionally, over the past few years the changing roles and views of females over health-related concerns are further driving the intimate care products market. As millennial are forging a distinctive path into adulthood and transforming the economy, they have increased monthly

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