Data management platform is defined as the form of data warehouse as a collection of data from mobile apps, mobile webs and so on. The global data management platform market size was valued at $XX billion in 2017 and is estimated to reach $XX billion by 2025 with the CAGR of 13.25% during 2019-2025. The major factors driving the data management platform market are increasing digital marketing, growing marketing & advertising agencies, rising personalisation of ads to target markets and the emerging adoption of DMPs among agencies. Mobile platform behaves differently than other technologies, picking of default data, targeting audience through personalisation by marketers and lack of availability of specialised resources are restraining the growth. Adopting data management platforms and penetration of IoT & first-party data collection are the opportunities expected to enhance the growth of the market in future.
Research Study Objectives:
Top-down and bottom-up approaches are used to validate the data management platform market size and are used to estimate the size of other dependent submarkets. Key players in the
Starting from $2700
Starting from $2700
Starting from $2700
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