CHAPTER 1. INTRODUCTION
1.1. Market Definition
1.2. Executive Summary
1.3. The Scope of the Study
CHAPTER 2. RESEARCH METHODOLOGY
2.1. Secondary Research
2.2. Primary Research
2.3. Analytic Tools and Model
2.4. Economic Indicator
2.4.1 Base Year, Base Currency, Forecasting Period
2.5. Expert Validation
2.6. Study Timeline
CHAPTER 3. MARKET ANALYSIS
3.1. Industry Value Chain Analysis
3.2. Porter's Five Force Analysis
3.2.1. Bargaining Power of Buyers
3.2.2. Bargaining Power of Suppliers
3.2.3. Threats of Substitutes
3.2.4. Threats of New Entrants
3.2.5. Degree of Competition
3.3. PESTLE Analysis
3.3.1. Political
3.3.2. Economical
3.3.3. Social
3.3.4. Technological
3.3.5. Legal
3.3.6. Environmental
3.4. SWOT Analysis
3.4.1. Strengths
3.4.2. Weakness
3.4.3. Opportunities
3.4.4. Threats
3.5. Y-O-Y Analysis
CHAPTER 4. MARKET DYNAMICS
4.1. Market Drivers
4.1.1. Increasing digital marketing
4.1.2. Growing marketing & advertising agencies
4.1.3. Rising personalisation of ads to target markets
4.1.4. Emerging adoption of DMPs among agencies
4.2. Market Restraints & Challenges
4.2.1. Mobile platform behaves differently than other technologies
4.2.2. Picking of default data
4.2.3. Targeting the audience through personalisation by marketers
4.2.4. Lack of availability of specialised resources
4.3. Market Opportunities
4.3.1. Adopting data management platforms
4.3.2. Penetration of IOT & first-party data collection
CHAPTER 5. GLOBAL DATA MANAGEMENT PLATFORM MARKET – BY DATA
TYPE
5.1. First Party
5.2. Second Party
5.3. Third Party
CHAPTER 6. GLOBAL DATA MANAGEMENT PLATFORM MARKET – BY
DEPLOYMENT
6.1. Cloud-Based
6.2. On-Premise
CHAPTER 7. GLOBAL DATA MANAGEMENT PLATFORM MARKET – BY DATA
SOURCE
7.1. Web Analytics Tool
7.2. Mobile Web
7.3. Mobile Apps
7.4. CRM Data
7.5. POS Data
7.6. Social Networks
7.7. Others
CHAPTER 8. GLOBAL DATA MANAGEMENT PLATFORM MARKET – BY END
USERS
8.1. Media Agency
8.2. Brand/Retailer
8.3. Publisher
8.4. Ad Network
CHAPTER 9. GLOBAL DATA MANAGEMENT PLATFORM MARKET - BY
GEOGRAPHY
9.1. Introduction
9.2. North America
9.2.1. U.S.
9.2.2. Canada
9.2.3. Mexico
9.2.4. Costa Rica
9.3. South America
9.3.1. Brazil
9.3.2. Argentina
9.3.3. Chile
9.3.4. Columbia
9.3.5. Others
9.4. Europe
9.4.1. U.K.
9.4.2. Germany
9.4.3. France
9.4.4. Italy
9.4.5. Spain
9.4.6. Russia
9.4.7. Netherlands
9.4.8. Switzerland
9.4.9. Poland
9.4.10. Others
9.5. APAC
9.5.1. China
9.5.2. Japan
9.5.3. India
9.5.4. South Korea
9.5.5. Australia & New Zealand
9.5.6. Malaysia
9.5.7. Singapore
9.5.8. Others
9.6. Middle East & Africa
9.6.1. UAE
9.6.2. Saudi Arabia
9.6.3. Iran
9.6.4. Iraq
9.6.5. Qatar
9.6.6. South Africa
9.6.7. Algeria
9.6.8. Morocco
9.6.9. Nigeria
9.6.10. Egypt
9.6.11. Others
CHAPTER 10. GLOBAL DATA MANAGEMENT PLATFORM MARKET - COMPANY
PROFILES
10.1. Oracle Corporation
10.2. Adobe Systems, Inc.
10.3. KBM Group LLC
10.4. Rocket Fuel Inc.
10.5. Krux Digital, LLC
10.6. Lotame Solution Inc.
10.7. Turn, Inc.
10.8. Neustar, Inc.
10.9. SAS Institute Inc.
10.10. SAP SE
10.11. Cloudera, Inc.
10.12. Informatica
10.13. MediaMath Inc.
10.14. V12 Group Inc.
10.15. Lotame Solutions Inc.
CHAPTER 11. GLOBAL DATA MANAGEMENT PLATFORM MARKET -
COMPETITIVE LANDSCAPE
11.1. Market Share Analysis
11.2. Strategies adopted by top companies
11.3. Mergers, Acquisitions, Collaborations & Agreements
CHAPTER 12. MARKET INSIGHTS
12.1. Industry Experts Insights
12.2. Analysts Opinions
12.3. Investment Opportunities
CHAPTER 13. APPENDIX
13.1. List of Tables
13.2. List of Figures
