Global Mobile Marketing Market – Size, Outlook, Trends and Forecast (2024 – 2032)

Mobile marketing is the logical multichannel advertising of products or services over the mobile phone, consumer electronic devices, smartphones, and networks. Mobile marketing channels are among the firmest growing medium to interact and gain the traction of the audience as the customers check text messages more frequently than emails. The mobile marketing market value will reach $102.06 Billion by 2025 with a CAGR of 28.5% during 2019 – 2025 from $28.98 Billion by the end of 2018. Increasing usage of mobile web and mobile applications and a decline in high-speed internet price are the major factors boosting the global mobile marketing market growth. However, resistance to accepting change among marketing service providers and the growing complexity of implementation are the major factors hampering the mobile marketing market growth. Emerging usage of social media platforms and increasing mobile data analytics are likely to create ample opportunities in a coming couple of decades.

Research Study Objectives:

• Define, estimate, and forecast the mobile marketing market statistics by solution, distribution channel, organisation size, end-user, and regions concerning the individual growth drivers, market trends and their contribution toward the mobile marketing market growth
• Provides comprehensive information regarding the key factors influencing the market growth (Drivers, Restraints & Challenges, and Opportunities)
• Estimate & forecast the market size of all the segments concerning geographies including North America, Europe, Asia Pacific (APAC), South America and the Middle East and Africa (MEA).
• Recent competitive developments including M&A (Mergers and Acquisitions), Partnerships, and Product Innovations are provided in the mobile marketing Market Analysis report.
• Analysis and conclusions on the future mobile marketing market outlook.

Top-down and bottom-up approaches are used to validate the mobile marketing Market Size and are used to estimate the size of other dependent submarkets. Key players in the market are identified through various secondary sources; databases including Bloomberg Businessweek, Hoovers, Factiva, journals and associations and the market revenues are estimated and are thoroughly validated through primary and secondary research. Secondary research involves the study of annual and financial reports of top players in the market, whereas primary research includes extensive interviews with the KoL’s such as CEOs, directors, board members, VP’s, sales managers, engineers, marketing executives, technicians, account managers, investors, strategic decision makers and others. The mobile marketing Market shares and breakdowns are determined using secondary sources and are verified by the primary sources. All possible parameters/factors that are affecting the mobile marketing market demand are covered in the research study are verified through primary research, analysed and interpreted to get the final qualitative and quantitative data. This data is collected and added with detailed analysis from Envision Inteligence and presented in this report.

The scope of the Report

The mobile marketing market segmentation is as follows:

By Solution

• Short Message Service (SMS)
• Multimedia Messaging Service (MMS)
• Push Notification
• Mobile Emails
• Quick Response (QR) Codes
• Location-Based Marketing
• In-App Messages
• Mobile Web
• Others

By Distribution channel

• Omnichannel Marketing
• Social Media Marketing
• Content Marketing
• Online Public Relations
• Affiliate Marketing

By Organisation size

• Small and Medium Businesses
• Large Enterprises

By End-User

• Retail and E-Commerce
• Travel and Logistics
• Automotive
• Banking, Finance, Service and Insurance
• Telecommunication and IT
• Media and Entertainment
• Healthcare
• Government
• Others

Geographical Analysis:

Mobile Marketing Market is segmented by geography into North America, South America, Europe, APAC and Middle East & Africa. U.S., Canada, Mexico and Costa Rica are analysed under North American region which is usually turning as the hotspot in the market. The South American region is further segregated into Brazil, Argentina, Chile, Columbia and some other emerging economies. In Europe, the market is extensively examined by covering U.K., Germany, France, Italy, Spain, Netherlands, Poland, Switzerland and some other promising economies. APAC is further categorised by countries into China, India, Japan, South Korea, Australia & New Zealand, Malaysia, Singapore and many other emerging nations. In the Middle East & African region, Saudi Arabia, UAE, Iran, Iraq, Qatar, South Africa, Algeria, Morocco, Nigeria and so on countries are evaluated to understand the market growth lucidly.

Customization Options:

With the given research report, Envision Inteligence offers customisations as per the client’s specific requirements. The following customisation options offered for the mobile marketing Market include:

• Scope Revision
• Geographic Analysis
• Company Profiles
• Historical Data & Forecasting
• Key Contact Persons in companies

Global mobile marketing Market Research Report Includes:

• An executive summary condensing the whole report such that essential authority can rapidly twist up doubtlessly acquainted with brief overview and conclusion.
• To have a complete market analysis through industry value chain analysis, Porter’s Five Force Model, PESTLE, SWOTanalysis, and Y-o-Y analysis.
• Regional and global diversity is analysed with the major countries and the unions. Scrutinizing the revenue generation on Year-On-Year
• Identifying DROC in the current market and their impact on altering market dynamics.
• Competitive landscape analysis to identify the merger and acquisition which will have a comparative financial study with significant competitors.
• Expertise investment opportunities by an analyst to the individual and organisation to have a better foothold in the market.
• Identify the latest developments, market shares and strategies that are employed by the significant mobile marketing market players, such as
  • Facebook, Inc.
  • Google, Inc.
  • OpenMarket, Inc.
  • Microsoft Corporation
  • Twitter Inc.

Along with these companies, many other companies are considered in the report while analysing the global mobile marketing competitive strategies and environment. These companies held substantial share-owning to the nature of the industry whereas, the rest of the market shares are marginal chunks to regional and local level manufacturers. Other players also have considerable presence owing to its robust brand image, geographical reach and stable customer base.