CHAPTER 1. INTRODUCTION
1.1. Market Definition
1.2. Executive Summary
1.3. The Scope of the Study
CHAPTER 2. RESEARCH METHODOLOGY
2.1. Secondary Research
2.2. Primary Research
2.3. Analytic Tools and Model
2.4. Economic Indicator
2.4.1 Base Year, Base Currency, Forecasting Period
2.5. Expert Validation
2.6. Study Timeline
CHAPTER 3. MARKET ANALYSIS
3.1. Industry Value Chain Analysis
3.2. Porter's Five Force Analysis
3.2.1. Bargaining Power of Buyers
3.2.2. Bargaining Power of Suppliers
3.2.3. Threats of Substitutes
3.2.4. Threats of New Entrants
3.2.5. Degree of Competition
3.3. PESTLE Analysis
3.3.1. Political
3.3.2. Economical
3.3.3. Social
3.3.4. Technological
3.3.5. Legal
3.3.6. Environmental
3.4. SWOT Analysis
3.4.1. Strengths
3.4.2. Weakness
3.4.3. Opportunities
3.4.4. Threats
3.5. Y-O-Y Analysis
CHAPTER 4. MARKET DYNAMICS
4.1. Market Drivers
4.1.1. Increasing demand for mobile web and mobile applications
4.1.2. Emerging penetration of smartphone users
4.1.3. Reduction in the price of high-speed internet
4.2. Market Restraints & Challenges
4.2.1. Resistance to accepting change among marketing service providers
4.2.2. Increasing complexity of implementation
4.2.3. Difficult to understand consumer behaviour
4.2.4. Increasing privacy concerns
4.3. Market Opportunities
4.3.1. Rising usage of social media platforms
4.3.2. Increasing mobile data analytics
CHAPTER 5. GLOBAL MOBILE MARKETING MARKET – BY SOLUTION
5.1. Short Message Service (SMS)
5.2. Multimedia Messaging Service (MMS)
5.3. Push Notification
5.4. Mobile Emails
5.5. Quick Response (QR) Codes
5.6. Location-Based Marketing
5.7. In-App Messages
5.8. Mobile Web
5.9. Others
CHAPTER 6. GLOBAL MOBILE MARKETING MARKET – BY DISTRIBUTION
CHANNEL
6.1. Omnichannel Marketing
6.2. Social Media Marketing
6.3. Content Marketing
6.4. Online Public Relations
6.5. Affiliate Marketing
CHAPTER 7. GLOBAL MOBILE MARKETING MARKET – BY ORGANISATION
SIZE
7.1. Small and Medium Businesses
7.2. Large Enterprises
CHAPTER 8. GLOBAL MOBILE MARKETING MARKET – BY END USER
8.1. Retail and E-Commerce
8.2. Travel and Logistics
8.3. Automotive
8.4. Banking, Financial Services and Insurance
8.5. Telecommunication and IT
8.6. Media and Entertainment
8.7. Healthcare
8.8. Government
8.9. Others
CHAPTER 9. GLOBAL MOBILE MARKETING MARKET - BY GEOGRAPHY
9.1. Introduction
9.2. North America
9.2.1. U.S.
9.2.2. Canada
9.2.3. Mexico
9.2.4. Costa Rica
9.3. South America
9.3.1. Brazil
9.3.2. Argentina
9.3.3. Chile
9.3.4. Columbia
9.3.5. Others
9.4. Europe
9.4.1. U.K.
9.4.2. Germany
9.4.3. France
9.4.4. Italy
9.4.5. Spain
9.4.6. Russia
9.4.7. Netherlands
9.4.8. Switzerland
9.4.9. Poland
9.4.10. Others
9.5. APAC
9.5.1. China
9.5.2. Japan
9.5.3. India
9.5.4. South Korea
9.5.5. Australia & New Zealand
9.5.6. Malaysia
9.5.7. Singapore
9.5.8. Others
9.6. Middle East & Africa
9.6.1. UAE
9.6.2. Saudi Arabia
9.6.3. Iran
9.6.4. Iraq
9.6.5. Qatar
9.6.6. South Africa
9.6.7. Algeria
9.6.8. Morocco
9.6.9. Nigeria
9.6.10. Egypt
9.6.11. Others
CHAPTER 10. GLOBAL MOBILE MARKETING MARKET - COMPANY PROFILES
10.1. Facebook, Inc.
10.2. Google, Inc.
10.3. OpenMarket, Inc.
10.4. Microsoft Corporation
10.5. Twitter, Inc.
10.6. InMobi Technologies Private Limited
10.7. AT&T, Inc.
10.8. AdColony, Inc.
10.9. Pinterest, Inc.
10.10. GroundTruth, Inc.
10.11. Appency, Inc.
10.12. ComboApp, Inc.
10.13. Phonevalley S.A.
10.14. Yodel, Inc.
10.15. Chartboost, Inc.
CHAPTER 11. GLOBAL MOBILE MARKETING MARKET - COMPETITIVE
LANDSCAPE
11.1. Market Share Analysis
11.2. Strategies adopted by top companies
11.3. Mergers, Acquisitions, Collaborations & Agreements
CHAPTER 12. MARKET INSIGHTS
12.1. Industry Experts Insights
12.2. Analysts Opinions
12.3. Investment Opportunities
CHAPTER 13. APPENDIX
13.1. List of Tables
13.2. List of Figures
